Last week Lukoil launched its flagship synthetic automotive lubricants range in the UAE, in partnership with Al Habtoor Motors, under the brand name, GENESIS.
The official product launch took place at the New Metropolitan Hotel, Dubai, UAE, in the presence of dignitaries, officials from LUKOIL and Al Habtoor Motors, and their customers.
The launch event was presided over by Victor Zhuravskiy, and attended by June Manoharan, William Gilbert Dsouza, sales director, automotive and industrial lubricants, Middle East & South Asia, LML DMCC; Neil Coolledge, general manager, Al Habtoor Motors.
Lukoill’s GENESIS products are already acclaimed in the industry and approved by reputed car manufacturers globally.
The new product range meets and exceeds the stringent quality and high performance standards set by the global industry organisations – API and ACEA.
Lukoil has developed the GENESIS range following extensive R&D activities and use of innovative technologies, which is in line with company’s objectives of producing and marketing premium products, delivering value to its customers and contributing to environmental protection through lower carbon emissions.
The GENESIS range offers greater engine protection and significantly extended drain intervals, and is approved by Porsche, BMW, Mercedes Benz, Volkswagen, General Motors and Renault.
It also meets requirements of most European, American, Japanese and Korean car manufacturers.
