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Arming Both Sides

Sibneft boss goes back to native land with latest venture...

Arming Both Sides

The head of Russian oil giant Sibneft, Roman Abramovich, has made another foray into the sports world, this time through his oil company Sibneft, which announced a $54 million, three-year sponsorship deal with Russian Premier League soccer champion CSKA Moscow.

At $18 million a year for three seasons the deal is one the largest of its type worldwide, and gives Sibneft exclusive rights to use CSKA's name, trademark, logotype, photographs and team image in its marketing and advertising activities. The deal trumps one signed by another Russian major Yukos in 2002 to sponsor rival Moscow team Dynamo for $15 million over three years.

Sibneft spokesman John Mann dismissed the idea that the investment into Russian soccer was made in response to criticism that Abramovich's purchase of London soccer club Chelsea was unpatriotic "This time it is Sibneft making the deal, not Mr. Abramovich," said Mann.

Powerful Moscow Mayor Yuri Luzhkov accused Abramovich of "spitting on Russia" by buying Chelsea, and said that the tycoon should be spending the money gained from Russia's domestic riches in Russia.


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